We govern our business and actions with sensitivity and respect. In online research, as with all other forms of research, we adhere to the highest industry standards. We strive to have a positive impact in all our dealings with panelists and other research participants to make their participation in research studies an enjoyable and meaningful one.
We have strict procedures for online research. Data is only reported in aggregate form—that is information about groups of people, not personally identifiable information. We do not, and will not sell personally identifiable data for other marketing efforts.
This web site contains links to other sites that are not owned or controlled by the Touchstone Research, Inc.. Touchstone Research, Inc. is not responsible for the privacy practices of other websites. We encourage you to be aware when you leave our website, and to read the privacy statements of any website that collects personally identifiable information.
Touchstone Research, Inc./ChildResearch.com
500 East Main Street
Branford, CT 06405
We are an independent marketing research firm. We do not make or sell any other product or service and are not affiliated with any sales organization.Touchstone Research, Inc./ChildResearch.com does not sell anything to panelists or members of their household. Panel surveys are not sales efforts, no Panel participant at this or any other Touchstone Research, Inc./ChildResearch.com Panel will ever be asked to buy anything because of their participation in one of our research Panels.
This policy applies to all information collected or submitted on the Panel website. We collect three kinds of information:
1. The opinions of panelists about issues of interest to us or our clients. Opinions are always reported in aggregate only - 52% of panelists thought this-or-that, or 77% of males were aware of something-or-other. This information will be shared with our clients without identifying the identity of any panelist.
2. Background information about panelists, and their households. During the process of registering at the site eligible panelists are asked a number of questions about themselves and their households. This information is used as background information so that we can target surveys and other Panel activities we conduct and to better interpret results. Background information is reported in aggregate only - for instance, we might report that, 28% of participants are from the East Coast.
3. When an eligible panelist (teen, young adult, parent or guardian) registers at the Panel we collect limited personally identifiable information in order to communicate by mail, email or telephone with that panelist, send checks, gift certificates and other rewards, and, at a parent’s/legal guardian’s discretion; in order to personalize communication sent to the parent/legal guardian for other household members (for example, a parent may opt to receive survey invitations using their child's first name that are sent to the Parent to review and approve. If the parent/legal guardian approves they may permit their child’s participation and provide them the personalized invitation for that survey).
The types of personal information that we collect include:
• Panelist's Name
• Panelist’s Address
• Panelist’s Email addresses
• Panelist’s Phone number
• Demographics such as gender, age, household composition/profile, etc.
• Child's first name (only if parent opts to provide)
• Child’s user name for a given Panel activity (only if parent opts to create/have child participate in that activity)
We may also use information you submit or that we maintain about you or other household members to tailor your and their experience at our sites. We retain personally identifiable information for as long as necessary for our legitimate business purposes, and as otherwise permitted by applicable law.
**WE DO NOT COLLECT PERSONAL IDENTITY INFORMATION SUCH AS, DRIVER LICENSE, SOCIAL SECURITY NUMBER OR FINANCIAL DATA SUCH AS BANK ACCOUNTS, CREDIT CARDS.
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place what we believe to be appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online and to protect your personal information, including email address, from loss or theft, unauthorized access, disclosure, copying, use or modification. Personal data and survey respondent data is kept separately. We have an extensive rights management for all Touchstone Research, Inc./ChildResearch.com team members, clients and authorized vendor/client staff. Access is password protected and on a “need-to-know” basis. Security includes SSL (HTTPS) authentication and encryption for data transmission. Servers are kept in secure access (logged) controlled data center, fully air-conditioned, fire doors and nitrogen firefighting appliances. All server systems are connected to each other and to the Internet with a maximum performance of 155 Mbit.
Your Panel Account Information Registration and Profile are password-protected. We recommend that you do not divulge your password to anyone. We will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of your Panel account and close your browser window when you have finished your work. This is to ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet cafe.
Although we take reasonable precautions to protect the information we collect on this site, we cannot be responsible for unauthorized access to such information, or theft, destruction or inadvertent disclosure of such information. We cannot guarantee that the information we collect will remain secure. The Internet by its nature is a public medium, and we encourage you to use caution when disclosing information online. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Touchstone Research, Inc./ChildResearch.com cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.
If you use the Community Features such as the Community Forum Area on our website to post blogs, bulletins or chat with fellow community members, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums. If you give permission for your child to participate in a community activity such as a forum on our site that permits minors’ participation the community rules will forbid members from posting personal information, you must instruct your child not to post personal information and to abide by the Rules of the community. We will remove personal information submitted in these community activities once we become aware of it but we are not responsible for the personally identifiable information submitted in these forums.
Cookies may sometimes be used. Cookies are small information files that are placed on your computer when you visit a website. Cookies that we place on your computer can be accessed only by Touchstone Research, Inc./ChildResearch.com
Cookies may be disabled on your computer by indicating this in the preferences or options menus of your browser. If you decide to block one or more cookies, the website may not function correctly, also survey functionality may be impaired.
The safety and privacy of children and their families is of paramount importance. We adhere to all applicable federal, state and local laws regarding research with children and protect the privacy and other rights of all participants in our research projects. We comply with all the requirements of the Children’s Online Privacy Act (“COPPA”).
Touchstone Research, Inc./ChildResearch.com recommends that concerned parents and guardians go with their kids to Nickelodeon's excellent guide to safe online behavior at:
This is a well-written guide that kids will understand. Here are some other links containing useful information (Touchstone Research, Inc./ChildResearch.com is not responsible for the privacy practices of any linked site):
SafeKids.com offers a handy list of 10 kids rules for online safety, specifically aimed at preteens. They focus on building trust between parents and kids. Some of the key concepts for kids include telling a parent if they come across information that makes them feel uncomfortable, not giving out personal information, not agreeing to meet with someone they've met online, not sending images, setting up rules with parents about going online, and being a good online citizen.
Parents/legal guardians who are registered Panelists are not required to but may, at their discretion, allow other family members to participate in studies/surveys, community or other Panel activities on a per project basis. Parents/legal guardians who are registered Panelists will receive notifications if there is a study/survey, community or other Panel activity a family member may qualify for and the parent/legal guardian will decide if they wish to permit that family member’s participation. Parents or legal guardians who are registered Panelists may permit their children to participate in surveys, studies and other Panel activities anonymously or, alternatively, parents/legal guardians who are registered Panelists may provide their child’s first name so that invitations may be personalized for their child and points can be assigned in the parent account with the child’s name associated. Study/survey invitations may be personalized (at the parent’s option) for a child but they will be sent to the registered parent/legal guardian panelist email address and/or posted to the account the parent/legal guardian controls. A pseudonym may be used in lieu of the child’s real name. The parent/legal guardian decides whether to permit their child’s participation for each study/survey or Panel activity. All communication from Touchstone Research, Inc../ChildResearch.com. with children is done through obtaining the permission of a parent or legal guardian.
Touchstone Research, Inc./ChildResearch.com requires the consent of parents or legal guardians before any communication with children under age 13. A parent or legal guardian must first give permission.
Before collecting personal information from such child, Touchstone Research, Inc./ChildResearch.com obtains consent from the child’s parent or legal guardian. Touchstone Research, Inc./ChildResearch.com will not knowingly collect any information from any child under age 13 without permission from his/her parents or legal guardian.
Parents or guardians who are registered Panelists may choose to add or remove their child’s first name for personalization purposes at any time by logging in and using the “My Household” link or end their participation permanently also by using the “Cancel Membership” link, or either via email by using the Contact Us or by calling 800-409-2665.
We don't host public “chat rooms”, so parents and legal guardians do not need to have any concerns about someone not associated with Touchstone Research, Inc./ChildResearch.com trying to contact their kids in a chat session on this website.
If we want to have instant dialogue with our panelists we most often will use our chat based feature with built-in security and privacy protection or we will use other community tools such as discussion forums.
If we do conduct chat sessions or discussion forums or the like in which several kids can discuss issues in real time they will be closed, invitation only sessions and a child may only participate with the parent’s permission. If we do conduct these activities we will follow these policies:
1. We will inform participants not to disclose their full names, addresses, or other personal information. Moderators will avoid asking questions that would require a participant to divulge personally identifiable information, and will warn any participant who volunteers such information to stop.
2. Only Touchstone Research, Inc./ChildResearch.com employees, clients, other vendors or sub-contractors of Touchstone Research, Inc./ChildResearch.com who have agreed to abide all Touchstone Research, Inc./ChildResearch.com privacy standards will be allowed to participate in these sessions. The dialogue (without personally identifiable information) from these survey sessions may be read by clients or sub-contractors of Touchstone Research, Inc. both in real time and after the fact.